Contents of the Message Overview report
Column | Description |
---|---|
List | The number of target recipients. |
Sent | The number of messages sent successfully. |
Bounced | The number of sent messages returned as undeliverable. Provides a link to the Detailed Bounce report |
Received | The number of messages successfully delivered to the target recipient's mailbox. |
Total Views | The number of times all recipients have viewed this mailing’s message. |
Unique Views | Total number of recipients that have viewed this mailing’s message |
Unique View Rate | The percentage of messages viewed (the number of unique views divided by the number of messages received). |
Total Clicks | Total number of clicks across all links associated with this report, a mailing, or a cell. The value appears in the report as a link to the Detailed Link report for all of the mailings listed in this Message Overview report. Values for individual cells link to the Detailed Link by Cell report.
|
Unique Clicks per Email | The total number of recipients that have clicked at least one link associated with this mailing. |
Unique Click Rate | The percentage of links clicked (The number of unique clicks divided by the number of messages received). |