Channel Utilization Over Time report
The Channel Utilization Over Time report displays the number of contacts for each channel over the total period of contact dates for all campaigns participating in this Unica Optimize session.
Note: All values for the
channel offer attribute are rows in this report, regardless of whether
that channel is used by any of the proposed offers in participating
campaigns.
The report includes the following information:
| Element | Description |
|---|---|
| Channel name | The name of the channel (or All channels). |
| Original # offers | The number of offers given out on the specified channel across all campaigns after removal of opt-outs (that is, after running the Exclude/Include rules). |
| Optimized # offers | The number of offers given out on the specified channel across all campaigns after the Unica Optimize session was run. |
| Dates | The number of contacts on the specified communication channel that occurred over the specified time period. This column displays in increments of a day, week, month, or quarter according to the range of dates that are represented in the optimization period. |
Each column displays in date increments as follows:
- A day, if the optimization period is two weeks or less. For example, if the optimization period is 8 days, beginning on 4/1/07, you have 8 columns with headers 4/1/07, 4/2/07, 4/3/07.
- A week if the optimization period is more than two weeks. For example, if the optimization period is three weeks, beginning on 4/1/07, you have 3 columns with headers 4/1/07-4/7/07, 4/8/07-4/14/07, and 4/15/07-4/21/07.
- A month if the optimization period is more than three months.
For example, if the optimization period is four months, beginning
on 4/1/07, you have 4 columns with headers 4/1/07-4/30/07, 5/1/07-5/30/07,
5/31/07-6/29/07, and 6/30/07-7/28/07.Note: A month is defined as a 30-day period. If, for example, a certain month consists of 31 days, such as 5/07, the column header would reflect the 30-day period rather than the entire month. For example, 5/1/07-5/30/07, rather than 5/1/07-5/31/07.
- A quarter if the optimization period is more than eight months.
For example, if the optimization period is nine months, beginning
on 4/1/07, you have 3 columns with headers 4/1/07-6/29/07, 6/30/07-9/28/07,
9/29/07-12/28/07.Note: A quarter is defined as a 90-day period. If, for example, certain months in a quarter consist of 31 days, the column header would reflect a 90-day period rather than the entire three months that make up the quarter. For example, 4/01/07-6/29/-07, rather than 4/1/07-6/30/07.
A three-dimension bar chart below the table shows the channel over time data graphically.