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User Guide
Unica Optimize provides documentation and help for users, administrators, and developers.
Unica Optimize configuration properties
This section describes the Unica Optimize configuration properties that are found on the Configuration page.

User Guide
Unica Optimize provides documentation and help for users, administrators, and developers.
- About Unica Optimize
  Unica Optimize is a web-based extension of Unica Campaign that allows you to determine the optimal contact strategy for each customer. You can optimize over time, looking across the proposed offers and channels across multiple marketing campaigns.
- Getting started with Unica Optimize
  Unica Optimize can optimize your marketing campaign and improve response from customers, but only if you know what you want to optimize. You need a plan, the data to support the plan, and an implementation method.
- Unica Optimize sessions
  A Unica Optimize session is a combination of rules and scores that apply to a set of proposed contacts.
- Optimization rules
  Unica Optimize uses the rules and scores you define in your Unica Optimize session to mathematically determine the best combination of final contacts you use across your marketing campaigns.
- Setting up scores
  You use scores in Unica Optimize to rank possible offers for each customer using a patent-pending optimization algorithm. The higher the score you assign to a contact, the more desirable you are making that contact. Unica Optimize maximizes the sum of scores in the OCT.
- Generate a list of proposed contacts
  The optimization process involves generating a list of proposed contacts in Unica Campaign and sending these contacts to Unica Optimize to produce optimized contacts.
- Use optimized contacts in marketing campaigns
  After you optimize the proposed contacts, you must retrieve the optimized contacts from Unica Optimize to send marketing communications to these contacts.
- Viewing Reports
  For each production run or test run, Unica Optimize generates a number of reports. These reports help you understand what happened during the optimization process by providing analyses pre- and post-optimization.
- Administering Unica Optimize
  There are many aspects of Unica Optimize you can configure to improve performance.
- Unica Optimize configuration properties
  This section describes the Unica Optimize configuration properties that are found on the Configuration page.
  - Campaign | unicaACOListener
    These configuration properties are for Unica Optimize listener settings.
  - Campaign | partitions | partition[n] | Optimize | sessionRunMonitor
    These configuration properties are for sessionRunMonitor settings.
  - Campaign | partitions | partition[n] | Optimize | MemoryTuning
    These configuration properties are for the MemoryTuning settings.
  - Campaign | partitions | partition[n] | Optimize | AgentTemplateTables
    These configuration properties define template tables for Agent Capacity Optimization.
  - Campaign | partitions | partition[n] | Optimize | userTemplateTables
    This property defines the template tables that are used by the PCT and OCT.
  - Campaign | partitions | partition[n] | Optimize | TestRun
    This property defines the options to use for performing a test run of your Unica Optimize session.
  - Campaign | partitions | partition[n] | Optimize | AlgorithmTuning
    These configuration properties define settings that you can use to tune your optimizations.
  - Campaign | partitions | partition[n] | Optimize | DatabaseTuning
    These configuration properties are for tuning the database.
  - Campaign | partitions | partition[n] | Optimize | Debug
    This property defines debug level for processing the PCT.
  - Campaign | partitions | partition[n] | Optimize | TestRun
    This property defines the options to use for performing a test run of your Unica Optimize session.
  - Campaign | partitions | partition[n] | Optimize | logging
    This property defines logging settings for Unica Optimize.
  - Campaign | unicaACOOptAdmin
    These configuration properties define settings for the unicaACOOptAdmin tool.

Unica Optimize configuration properties

This section describes the Unica Optimize configuration properties that are found on the Configuration page.

For more details on the configuration properties, see the Campaign Administrator Guide.

Starting Campaign 12.0, there is no separate listener for Optimize, since it is integrated into Campaign listener.

Non-clustered setup: If Optimize is installed on a different server, the configuration properties mentioned under Campaign|unicaACOListener are applicable for the listener.

Clustered or single host configuration : Properties under Campaign|unicaACListener are applicable for the listener.

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