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HCL Contact Optimize User Guide
Campaign is a web-based HCL® Marketing Software solution you use to design, run, and analyze direct marketing campaigns.
Generate a list of proposed contacts
The optimization process involves generating a list of proposed contacts in HCL® Campaign and sending these contacts to HCL Contact Optimization to produce optimized contacts.
Create a flowchart with an Optimize process
When you create a flowchart to generate proposed contacts for optimization, you must include a data manipulation process and an Optimize process.
The target control spreadsheet and pre-optimization flowcharts
You can use the target control spreadsheet (TCS) with Contact Optimization.

The target control spreadsheet and pre-optimization flowcharts

You can use the target control spreadsheet (TCS) with Contact Optimization.

If you assign offers to cells with the TCS and link the cells in your flowchart to the TCS, Contact Optimization uses the cell-offer assignments in the Optimize process.

For more information about using the TCS, see the HCL® Campaign User's Guide.

If you are using the TCS in a HCL Marketing Operations campaign project, the Optimize process is enforced like any contact process box because it assigns offers. Therefore, all cells and offers used in an Optimize process must be pre-defined and approved in the TCS before they are allowed to run in production.

For more information about using the TCS with a Marketing Operations campaign project and a post-optimization flowchart, see the HCL Marketing Operations and Campaign Integration Guide.