Why use dimension hierarchies?

As the building blocks of cubes, dimension hierarchies are the basis for a variety of reports that can be used for data exploration, quick counts, or as a basis for targeting campaigns.

Cubes can pre-aggregate counts or simple calculations (sum, min, max, mean, standard deviation) of numeric fields (for example, total sales across all products at increasing aggregation levels, cross-tabular analysis of expenses versus sales by geography, and so forth).

Dimension hierarchies are also available as a means of selecting directly from strategic segments (without requiring any cubes to be built or to work from a cross-tab report).

Unica Campaign supports:

  • Dimensions that are comprised of an unlimited number of levels and elements
  • Data points built as input to customer analytic reporting and visual selection
  • Rollups into unlimited number of categories to support drill-down capability