Scoring using a modeling stream
In an Unica Campaign flowchart, open an SPSS® Score process box to configure the score settings. These settings are used when the audience members are scored during an Unica Campaign automated process flow.
About this task
You can modify the scoring options in an existing modeling stream. For example, you might want to take a snapshot of the values that were used to generate the score, such as the account balance at the time the score was derived. These fields might be used for personalization, such as sending the message "Thank you for your recent deposit of $500."
To score using a modeling stream, complete the following steps.
Procedure
- In Unica Campaign, open a flowchart in Edit mode.
- Drag process boxes from the palette to the flowchart workspace.
Connect them as you normally would to select a set of audience members.
For example, use the Select, Segment, and Merge process boxes.
- Drag the SPSS® Score process box from the palette to your flowchart workspace.
- Connect the process box that contains the audience members
to be scored to the SPSS® Score
process box.Note: If any of the modeling streams in the SPSS® Score process are created in the same flowchart, connect those SPSS® Model process boxes to the SPSS® Score process box. Create temporal connections to ensure that scoring does not occur until the model is refreshed. You cannot use the temporal connection if the model has not already been built. To create the temporal connection, drag one of the arrow corners of the SPSS® Model process box to the SPSS® Score process box.
- Double-click the SPSS® Score process box in the flowchart workspace.
The SPSS Score Process Configuration dialog opens.
- Select the source cell that contains the audience members to score.
- Select the number of models to use for scoring.
- Configure each model by completing the following steps:
- Click OK and close the SPSS
Score Process Configuration dialog.
If Unica Campaign detects that the SPSS® Score process is not completely configured, the SPSS® Score process box displays the status
unconfigured
with an error message. - Optional: Automate the flowchart to run periodically. You can either use the Schedule process in your flowchart or configure the Unica Scheduler. The Scheduler is described in the Unica Campaign User's Guide.
- Save the flowchart.
You can now perform a test run on the flowchart to verify that it returns the results you expect.