Example event reporting

In the following example, suppose you have a Purchase Event that records the total value of the products that were purchased. In this case, price is the event value.

You could then specify a report group to record the following dimensions:

• Membership Type
• Credit Card
• Product
• Price (event value)

Suppose the recorded purchases for a day look like the following:

Table 1. Example event reporting

Membership Type	Credit Card	Product	Price
Bronze	Amex	Plane	72
Bronze	Disc	Plane	72
Gold	Amex	Car	24
Gold	Visa	Boat	45
Gold	Visa	Car	32
Silver	Amex	Boat	43

Depending on how you configured your report group, you may be able to perform additional segment analysis by examining the purchases by Gold members who used Visa cards. Since you specified that the dimensions Membership Type, Credit Card, and Product are to be recorded in the same report group with the value price, you can segment the data for further analysis. For example, you can examine just the purchases where Membership Type = Gold.

Table 2. Example event reporting

Membership Type	Price	Credit Card	Price	Product	Price
Bronze	72	Amex	72	Plane	72
Bronze	72	Disc	72	Plane	72
Gold	24	Amex	24	car	24
Gold	45	Visa	45	boat	45
Gold	32	Visa	32	car	32
Silver	43	Amex	43	boat	43

However, if you choose to record those dimensions but did not include them in the same report group, you could not see the purchases of Gold members who used Visa cards.

• You could see the purchases of Gold members, or the purchases by Visa cards, but not both together.
• Data for each report group is stored in individual tables. Since the data for two unconnected report groups is stored in different tables, there is no common key to specify how the data in one table is associated with data in the other table.