Use this procedure to add an internal group.
Procedure
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Click Settings > User Groups.
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Click New Group above the
Group Hierarchy list.
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Complete the Group Name and
Description fields.
Important: Do not give the group a the same name as system-defined roles. For example, do not name a group "Admin," which is a role name used in Campaign. Doing so can cause problems during upgrades.
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Click Save Changes.
The new group's name appears in the Group
Hierarchy list.