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HCL Marketing Operations User Guide
With HCL® Marketing Operations, you organize the people, tasks, and budget for marketing programs, while you reduce costs and time to market.
Marketing objects
A marketing object is any work product a team develops and reuses in the course of its marketing activities. A marketing object can represent a physical item (such as a letter, credit card, or banner ad), or a business component (such as a credit card offer, a target segment definition, or a rewards program definition).
About the marketing object cross-reference report
All projects and marketing objects contain a report that describes cross-references to and from other marketing objects. This report appears on the Analysis tab, and is titled "Marketing Object Cross-Reference."

Marketing object cross-reference report

All projects and marketing objects contain a report that describes cross-references to and from other marketing objects. This report appears on the Analysis tab, and is titled "Marketing Object Cross-Reference."

For projects, the report contains the following sections.

Marketing objects that are referenced by this project
Marketing objects that are modified by this project

For marketing objects, the report contains the following sections.

Marketing Objects that Reference This Item: other marketing objects that contain a link to this marketing object.
Marketing Objects that This Item References: other marketing objects to which this marketing object links.
Projects that Modify This item: projects that can change this marketing object.
Projects that Refer to This Item: projects that contain a link to this marketing object
Approvals that Refer to This Item: approvals that contain a link to this marketing object.