What are the requirements for Marketing Operations Integration Services?

Marketing Operations Integration Services must:

• Loosely couple system integration.
• Provide a mechanism for customer applications to affect Marketing Operations through webservice calls.
• Provide a mechanism for customer applications to be notified of certain events in Marketing Operations.
• Provide a simple programming model that is easy to understand and use.
• Be robust when recovering from failure.
• Guarantee data integrity.
• Integrate with, and minimize the effect on, existing Marketing Operations GUI-based customers.
• Provide fine-grained access to Marketing Operations components while insulating programmers from underlying implementation details.