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HCL Marketing Operations User Guide
With HCL® Marketing Operations, you organize the people, tasks, and budget for marketing programs, while you reduce costs and time to market.
Introduction
HCL® Marketing Operations is a tool for enterprise planning, collaboration, and workflow that provides a complete solution for the needs of marketers. You can use Marketing Operations to get a comprehensive and holistic view of all marketing projects across your company.
Using HCL Marketing Operations
The workflow for Marketing Operations includes creating and managing marketing objects, such as plans, programs, and projects.
Integration with IBM Campaign
Marketing Operations optionally integrates with HCL® Campaign, which, in turn, can integrate with several other products. When Marketing Operations and Campaign are integrated, you can use the marketing resource management features in Marketing Operations to create, plan, and approve campaigns.

Integration with HCL Campaign

Marketing Operations optionally integrates with HCL® Campaign, which, in turn, can integrate with several other products. When Marketing Operations and Campaign are integrated, you can use the marketing resource management features in Marketing Operations to create, plan, and approve campaigns.

For information about working with an integrated system, see the HCL Marketing Operations and HCL Campaign Integration Guide.