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HCL Marketing Operations User Guide
With HCL® Marketing Operations, you organize the people, tasks, and budget for marketing programs, while you reduce costs and time to market.
Budgets
In HCL® Marketing Operations, a budget coordinates expenses of plans, programs, and projects. After you establish the plan budget, you can fund linked programs, and ultimately projects, from it. Marketing Operations tracks budgets of child programs and projects in the form of allocations, forecasted or committed spending, and actual expenses.
Budget funding

Budget funding

Although you can plan your budget using either top-down or bottom-up methods, the flow of actual money travels down the linked plan, program, project hierarchy. Regardless of how you plan your expenses, plans fund programs, which fund projects, which in turn fund any child or subprojects.

Hierarchy of a plan to programs to projects and subprojects image

For more information about budget planning, see Top-down budget planning and Bottom-up budget planning.

Note: Since stand-alone programs and projects are not linked to plans, they have their own budgets which you enter directly on their respective budget tabs.