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HCL Marketing Operations Administrator's Guide
With HCL® Marketing Operations, you organize the people, tasks, and budget for marketing programs, while you reduce costs and time to market.
Marketing Operations reports
HCL® Marketing Operations provides a set of default reports and dashboard report components. The Marketing Operations reports package provides extra reports and dashboard report components, which are created in HCL® Cognos®, a separate business intelligence application.
HCL Marketing Operations reports and Cognos
In Cognos®, you can create reports that are based on the HCL® Marketing Operations data model and you can edit the reports in the Marketing Operations reporting pack.

HCL Marketing Operations reports and Cognos

In Cognos®, you can create reports that are based on the HCL® Marketing Operations data model and you can edit the reports in the Marketing Operations reporting pack.

Common customization tasks include the following.

Adding custom attributes and metrics to reports
Creating filters for reports
Adding hyperlinks from a report column to the related HCL Marketing Operations object

Before you create or customize reports, update the HCL Marketing Operations data model in Cognos to include any new attributes or metrics you want to use in reports.

Save new reports in the appropriate folder in Cognos.