IBM Marketing Operations and IBM Campaign Integration Guide
Contains information about the IBM® Marketing Operations and IBM Campaign integration.
Introduction to the integration IBM Marketing Operations and Campaign to use the marketing resource management
features of Marketing Operations to create, plan, and
approve campaigns.
Campaign project template design
You can create as many campaign project templates as you want. For example, you might
want to create a separate campaign project template for each type of campaign that you
run.
Offers and offer templates in an integrated system
If offer integration is enabled, you create offers in Marketing Operations, then publish them for use in Campaign. You can set up offers before they are
assigned to cells in Campaign. Offers are
based on templates, which are also created in Marketing Operations.