Offers and offer templates in an integrated system

If offer integration is enabled, you create offers in Marketing Operations, then publish them for use in Campaign. You can set up offers before they are assigned to cells in Campaign. Offers are based on templates, which are also created in Marketing Operations.

When offer integration is enabled:

• You can import any offers previously established in Campaign into Marketing Operations.
• Users create and manage offers, offer lists, and offer folders by selecting Operations > Offers instead of Campaign > Offers.
• You create and manage offer attributes and offer templates by selecting Settings > Marketing Operations Settings > Template Configuration instead of Settings > Campaign Settings > Templates and Customization options.
• You use Marketing Operations to assign offers and offer lists to output cells in the Target Cell Spreadsheet (TCS) form of a campaign project.