Interact Next Best Offers (NBO)

While audience is navigating through the Journey, then Journey can get the best personalized offers from Interact at runtime and send those offers to audiences via Link channel.

To configure an email touchpoint with Interact NBO, complete the following steps:
  1. In the Email Configuration dialog, select Link
  2. Add Offers - Check the checkbox I want to associate Offers to this touchpoint (template) to associate offers in emails.
  3. Click on Next Best Offer
    Note: NBO button will be enabled even if partition settings are not saved for Journey. NBO button will remain disabled if Interact is not installed on platform.
  4. The Next Best Offer page appears.
  5. Provide appropriate values for the following fields:
      • Interactive Channel - It is a mandatory field. Select the Interactive channel which is deployed on Interact Runtime. If user does not select the deployed Interactive channel, then test connection will not work.
        Note: In certain situations, where Interactive channel (selected in Journey which is in published state) is updeployed from Interact runtime, then Journey will not receive any offer for audiences from Interact and it will show transactions in error state. Audiences will move to the next touch point without any email send.
      • Audience level - Mandatory field
      • Interaction point - Mandatory field
      • Select event - Mandatory field (Only events associated with contact action will be available for selection).
      • Interact Runtime URL - Mandatory field (Only one runtime URL can be mapped at a time).
      • Interact Profile Fields Mapping - Map interact fields with Journey fields.

    • Click on Done.

      Note:
      1. When user selects the Interactive channel and the audience level, then only user will get the Interact profile table fields for mapping. Interact profile table fields can be mapped with Journey audience (data definition) fields, so when Journey is published audience information will be passed to Interact runtime as startSession API call. User should take care while mapping the fields like string data type of data definition fields should not be mapped to numeric Interact profile table fields and vice-versa.
      2. Currently, Interact next best offer integration is only supported with partition1.
      3. Static/strategic segment when configured in Interact will not work with NBO.