Link Offer Integration

User can assign offers and offer variations with Journey touchpoints sent across through Link connectors. For more information, see Centralized Offer Management Administrators Guide.

Pre-requisites for Centralized Offers Management and Unica Journey integration.

If user are using Centralized Offers Management (COM) in Unica Journey for Link connections, user will need to configure Unica Marketing Platform configurations as mentioned below:
  1. User would need to increase the token validity in Marketing Platform configuration to 10800 seconds (3 hours)

    Navigate to Settings for 'Miscellaneous' (Affinium|Manager|miscellaneous)

    Set Token lifetime = 10800

  2. Disable Platform flag for single time token usage, by configuring the below settings:

    Navigate to Settings for 'API management' (Affinium|suite|security|apiSecurity

    Enable session-based API authentication – Enabled

    Delete security token after a single use - Disabled

  3. The above setting should be disabled in Platform for both Campaign and Centralized Offer Management.

To configure an email touchpoint with Link, complete the following steps

  1. In the Email Configuration dialog, select Link
  2. Add Offers - Check the checkbox I want to associate Offers to this touchpoint (template) for associated offer in emails.
  3. Click on Select Offers.
    Note: If Journey partition setting for the corresponding Journey is not saved, then in that case contact history and response history (CH/RH) would not be captured for the associated offer, then options Select Offers will be disabled. After the partition setting is saved the Select Offer options is enabled.
  4. The Offers screen from Centralized Offer Management appears. User can select one or multiple offers from the list of offers displayed or double click on the offer to select from the offer variant.
  5. Click on Select Offers.
  6. The Offer response mapping page appears. Associate every offer with the link url. If the URL is not provided then history of CH/RH will be lost. Enter that URL on this screen for which offer response needs to be tracked (Pre-requisite- the link should be existing in the email template being used)
  7. Click on Done.
Points to Consider
  • For Journeys created before versions 12.1.1, existing email touchpoint cannot be associated with Link Offers.
  • User would need to use the offer template which has Offer effective and expiry date provided as fixed dates and not the flowchart run date / number of durations after effective date.
  • Unica Journey does not adhere to the Effective and Expiry dates while evaluating/sending offers to the communication channels. User would need to manually remove the offers expired and assign active offers.
  • When offer integration is done with Link Mailchimp connector, for the first link click two responses might be received. Based on the email client behaviour, on how they handle the link click Mailchimp might receive duplicate link click event - which will result in duplicate response for the assigned offer to the link.
  • With Journey when the offer attribute with visibility rule is assigned to Link touchpoint, then Journey does not support tracking the CH/RH for the offers with visibility rules. Irrespective of Offer visibility rule all offer attributes are displayed in the dropdown of Link field mapping.
  • Not all Centralized Offer Management attributes supported on Link side for offer integration. After offer integration attributes not supported on Link side are not reflected. Following attributes are supported by Link:
    • integer
    • date
    • boolean
    • channel type
    • string