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User Guide
Unica Interact provides documentation and help for users, administrators, and developers.
FlexOffers
Deploy FlexOffer mapping
FlexOffers with segment and event patterns

User Guide
Unica Interact provides documentation and help for users, administrators, and developers.
- Unica Interact overview
  Unica Interact is an interactive engine that targets personalized offers to visitors of inbound marketing channels. You can configure Unica Interact to be behavioral, strictly event-based, situational, strategic, and so on. Unica Interact is a module within the Unica suite of tools.
- Marketing Campaign
  Designing the Unica Interact configuration is a multi-step process that involves many people in your organization. You work with the Unica Interact user interface, the Unica Interact API, and Unica Campaign flowcharts to configure your interactive marketing campaign.
- Interactive channels
  An interactive channel is a representation of a client-facing touchpoint that is used to coordinate all of the objects, data, and server resources that are involved in interactive marketing.
- About interactive flowcharts
  Interactive flowcharts are similar to Unica Campaign batch flowcharts when used to create strategic segments.
- Strategies and treatment rules
- FlexOffers
- Events and Event Patterns
- Gateways
- About the Interact List process in batch flowcharts
  When Unica Interact is installed, the Interact List process is available in batch flowcharts. Similar to the Call List and Offer List processes, the Interact List process allows you to specify which offers are served to which visitors to your interactive site. This provides you with the ability to target offers to entire audience levels, target specific individual audience members, or suppress offers from specific audience members by using table-driven features.
- Understanding deployment to runtime servers
  Deployment is how you transfer all the configuration that you define in the design environment to the runtime server groups. Deployment is grouped by interactive channel. When you deploy an interactive channel, you are sending all the data that is associated with an interactive channel to the selected runtime server group. This is why, when you are creating interactive channels, you must define the production runtime servers and the non-production (testing) runtime servers.
- About Interact reporting
  Unica Interact is integrated with Unica reporting to deliver comprehensive Cognos® reports in Unica Interact.

FlexOffers with segment and event patterns

Segment: While creating big FlexOffers mapping tables, you can add segment as a user-defined field (with name “Segment” with datatype as string) and assign value of Segment for each FlexOffers. After big FlexOffers mapping tables are deployed to Interact RT and offer API is called, the system filters FlexOffers with Login Session associated segments.

Event Pattern: In big FlexOffers mapping tables, there are two ways to use event pattern.

You can use event pattern as a FlexOffers filter condition to filter the FlexOffers.
For example, you can add user-defined field EPTest (datatype integer) and set EPTest value in big FlexOffers mappings. From FlexOffers filter, you can add condition EPTest = EventPattern.pattern1. After the deployment of FlexOffers to Interact RT, when you invoke get offer API call, system is based on the EventPattern.pattern1 state to filter FlexOffers. Only the FlexOffer EPTest with value meets the EventPattern.pattern1 state value and return to getOffer API call.
Under FlexOffers Advanced Options, under Offer Score and Eligibility tab, you can configure or define event pattern expression. If you configure the event pattern expression, the offer score is calculated based on that or the FlexOffers eligibility is based on whether the event pattern expression state is met.

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