Event Pattern report

The Event Pattern report shows you event pattern activity across interactive channels and their categories.

You can use this report to analyze how personalized offers were presented to visitors through event patterns. You can also analyze how many event patterns are triggered to visitors in the interactive channels you report on.

To run an Event Patter report, you can select which interactive channels you want to analyze. Then, you can select categories in those interactive channels to also appear in your report.

This report is available from the Unica Interact reports folder of the Unica Campaign analytics area.