Fields you use to define event patterns

Table 1. Fields in the Add event pattern dialog box
Fields	Description
General tab
Name	Provide a descriptive name for the event pattern. This name appears in the Event patterns list on the Events tab.
Enable checkbox	Select this checkbox when the event pattern is ready to be used.
Category	Optionally, enter a category for this event pattern. The category has no effect on how the event pattern operates; it is used solely for your organizational purposes. This category appears in the Event patterns list on the Events tab.
Description	Optionally, enter a description for this event pattern. This description appears in the Event patterns list on the Events tab.
Start date/time and End date/time	Optionally, specify the date range during which you want the event pattern to be valid. The date fields are used in the following ways: If no dates are specified, the event pattern is valid while it is deployed. If you specify only a start date, the event pattern is valid from that date and time until it is no longer deployed. If you specify only an end date, the event pattern is valid from the time it is deployed until the end date and time. If you specify both a start and end date, the event pattern is valid only during the specified range.
Pattern tab
Pattern type	Select one of the 11 pattern types, which determine how the pattern be evaluated.
Available events	List of events you defined in the Interactive channel and its parent interactive channels. The events are grouped by their interactive channel, with the interactive channels’ hierarchy from top to bottom. The six event macros are also listed in Available events. If you add `offerAccepted`, `offerContacted`, or `offerRejected`, a popup dialog prompts you to select an offer that triggers the macro. If you add `offerAcceptedInCategory`, `offerContactedInCategory`, or `offerRejectedInCategory`, a popup dialog prompts you to set attribute values of the offers that triggered the macros. You can add each of these macros multiple times with different offers or offer attributes and values for each event pattern.
Qualifying events tab	Select events from left to right as qualifying events of pattern, these events participate in pattern state evaluation.
Score	Applicable only to qualifying events of Weighted pattern types, define score of each event.
Min/unit Max/unit	Applicable only to qualifying events of Sequence Pattern types. In order to be eligible for a pattern evaluation, a subsequent event (depending event) has to be posted in time frame defined by Min and Max from the time when previous event (depended event) occurred. Both properties are optional.
Suspending events tab	Select events from left to right as suspending events of pattern, these events suspend pattern being evaluated.
Effective duration	Applicable only for suspending events, define how long the pattern be suspended. If not set, it means pattern being suspended forever.
Conditions	Click Edit icon in Condition column in either Quantifying events list or Suspending events list to open Define event conditions dialog where the conditions of an event can be added, edited and deleted. Clicking Ok button in the dialog will save conditions defined for the event pattern at client side, only when clicking Save and return button on Add/Edit event pattern dialog, all data for the pattern is persisted to database.
Events must occur within `time span`	Specify time span in which pattern events must occur. This field only applies to six time bounded pattern types.
Extend true state for additional: `time span`	Optionally, use this field to specify how long the pattern state remains true after its conditions are met. After the specified time span is over, the pattern status is set to false and the pattern begins evaluating events again. This field does not apply to Rolling Time patterns.
Actions tab
Specify one or more actions for pattern.	See Define Actions for Events or Event Patterns.
Reset criteria tab
Select a reset criteria for this event pattern	Specify the reset criteria for event patterns which is used to reset a pattern after a visitor starts a session. For more information, see Reset event patterns.

General tab

Name

Provide a descriptive name for the event pattern. This name appears in the Event patterns list on the Events tab.

Enable checkbox

Select this checkbox when the event pattern is ready to be used.

Category

Optionally, enter a category for this event pattern. The category has no effect on how the event pattern operates; it is used solely for your organizational purposes.

This category appears in the Event patterns list on the Events tab.

Description

Optionally, enter a description for this event pattern.

This description appears in the Event patterns list on the Events tab.

Start date/time and End date/time

Optionally, specify the date range during which you want the event pattern to be valid. The date fields are used in the following ways:

If no dates are specified, the event pattern is valid while it is deployed.
If you specify only a start date, the event pattern is valid from that date and time until it is no longer deployed.
If you specify only an end date, the event pattern is valid from the time it is deployed until the end date and time.
If you specify both a start and end date, the event pattern is valid only during the specified range.

Pattern tab

Pattern type

Select one of the 11 pattern types, which determine how the pattern be evaluated.

Available events

List of events you defined in the Interactive channel and its parent interactive channels.

The events are grouped by their interactive channel, with the interactive channels’ hierarchy from top to bottom.

The six event macros are also listed in Available events.

If you add offerAccepted, offerContacted, or offerRejected, a popup dialog prompts you to select an offer that triggers the macro.

If you add offerAcceptedInCategory, offerContactedInCategory, or offerRejectedInCategory, a popup dialog prompts you to set attribute values of the offers that triggered the macros.

You can add each of these macros multiple times with different offers or offer attributes and values for each event pattern.

Qualifying events tab

Select events from left to right as qualifying events of pattern, these events participate in pattern state evaluation.

Score

Applicable only to qualifying events of Weighted pattern types, define score of each event.

Min/unit

Max/unit

Applicable only to qualifying events of Sequence Pattern types. In order to be eligible for a pattern evaluation, a subsequent event (depending event) has to be posted in time frame defined by Min and Max from the time when previous event (depended event) occurred. Both properties are optional.

Suspending events tab

Select events from left to right as suspending events of pattern, these events suspend pattern being evaluated.

Effective duration

Applicable only for suspending events, define how long the pattern be suspended. If not set, it means pattern being suspended forever.

Conditions

Click Edit icon in Condition column in either Quantifying events list or Suspending events list to open Define event conditions dialog where the conditions of an event can be added, edited and deleted. Clicking Ok button in the dialog will save conditions defined for the event pattern at client side, only when clicking Save and return button on Add/Edit event pattern dialog, all data for the pattern is persisted to database.

Events must occur within time span

Specify time span in which pattern events must occur. This field only applies to six time bounded pattern types.

Extend true state for additional: time span

Optionally, use this field to specify how long the pattern state remains true after its conditions are met. After the specified time span is over, the pattern status is set to false and the pattern begins evaluating events again. This field does not apply to Rolling Time patterns.

Actions tab

Specify one or more actions for pattern.

See Define Actions for Events or Event Patterns.

Reset criteria tab

Select a reset criteria for this event pattern

Specify the reset criteria for event patterns which is used to reset a pattern after a visitor starts a session.

For more information, see Reset event patterns.