Define events that are triggered by visitor activity

An event represents a user activity occurred that can trigger actions in runtime environment. Events are first created in Interactive Channels through Interact Design Time UI and then posted to Interact runtime environment by calling runtime API postEvent.

Examples of events

For example, you may create any of the following events.

  • User opened an marketing email.
  • User accepted an offer.
  • User rejected an offer.
  • User added an item to shopping cart.