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User Guide
Unica Interact provides documentation and help for users, administrators, and developers.
Strategies and treatment rules
Define advanced options
General tab

User Guide
Unica Interact provides documentation and help for users, administrators, and developers.
- Unica Interact overview
  Unica Interact is an interactive engine that targets personalized offers to visitors of inbound marketing channels. You can configure Unica Interact to be behavioral, strictly event-based, situational, strategic, and so on. Unica Interact is a module within the Unica suite of tools.
- Marketing Campaign
  Designing the Unica Interact configuration is a multi-step process that involves many people in your organization. You work with the Unica Interact user interface, the Unica Interact API, and Unica Campaign flowcharts to configure your interactive marketing campaign.
- Interactive channels
  An interactive channel is a representation of a client-facing touchpoint that is used to coordinate all of the objects, data, and server resources that are involved in interactive marketing.
- About interactive flowcharts
  Interactive flowcharts are similar to Unica Campaign batch flowcharts when used to create strategic segments.
- Strategies and treatment rules
  - Treatment rules
  - Offer eligibility
  - Marketing score
  - Predicate and Expression builder
  - Suppression count and maximum score
  - Using offer lists in treatment rules
  - Grouping treatment rules
  - A/B testing of treatment rules
  - Manage strategies
  - Manage treatment rules
  - Define advanced options
  - Batch update and delete treatment rules
  - View treatment rules in View mode
  - Deploy interaction strategy
    After you configure the interaction strategy, the next step is to mark the strategy for deployment. When you mark an interaction strategy for deployment, a notification is displayed on the interactive channel that is associated with this interaction strategy that it can be deployed to a runtime server group for testing or production.
- FlexOffers
- Events and Event Patterns
- Gateways
- About the Interact List process in batch flowcharts
  When Unica Interact is installed, the Interact List process is available in batch flowcharts. Similar to the Call List and Offer List processes, the Interact List process allows you to specify which offers are served to which visitors to your interactive site. This provides you with the ability to target offers to entire audience levels, target specific individual audience members, or suppress offers from specific audience members by using table-driven features.
- Understanding deployment to runtime servers
  Deployment is how you transfer all the configuration that you define in the design environment to the runtime server groups. Deployment is grouped by interactive channel. When you deploy an interactive channel, you are sending all the data that is associated with an interactive channel to the selected runtime server group. This is why, when you are creating interactive channels, you must define the production runtime servers and the non-production (testing) runtime servers.
- About Interact reporting
  Unica Interact is integrated with Unica reporting to deliver comprehensive Cognos® reports in Unica Interact.

General tab

Under the General tab, the following fields are available.

RuleName: The name of the rule. It is optional. The default is rule_<ruleId>, which is generated by server. Its length cannot be more than 64 characters.
Cell Code: The code of the target cell to which this rule is associated. An existing cell can be selected or a new cell can be created. A new cell is automatically generated by default, if an existing cell is not selected.
Suppression Count: If the rule has the highest score within all eligible rules in the strategy, this count is the maximum number of offers returned in getOffers API call from all eligible rules in the strategy.
Set rule to highest priority: A flag, as maxScore for a rule, indicates the offer in this rule which is returned first to the client, when getOffers request is invoked, regardless of its score. However, when two or more eligible offers have this flag set, they are prioritized based on their scores.

The following two fields are only displayed when a rule has an offer list assigned.

Number of selected offers: The number of offers from an offer list, which are included in the candidate offers during arbitration in Runtime, if the rule itself is eligible.
Offer selection policy: When there are more offers left in the offer list than the “Number of selected offers“ defined above, the policy selected is used to perform the selection. The following are the supported policies.
- Most recently updated offers: Offers are sorted on the basis of last updated date time in descending order when the strategy is deployed to the Runtime. This is the default policy.
- Random: Random selection.
- By a offer attribute: Offers are sorted on the basis of specified attribute value in either defined ascending or descending order. If the attribute does not exist for an offer, the offer is excluded from selection.
- Custom: Offers are selected on the basis of defined logic of marketers. Specify custom policy name here and configure its details through Interact Runtime Configuration settings (Affinium|interact|offerserving|Tie Breakers)

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