Offers

An offer represents a single marketing message, which can be delivered in various ways.

In Unica Campaign, you create offers that can be used in one or more campaigns.

Offers are reusable:

• In different campaigns
• At different points in time
• For different groups of people (cells)
• As different "versions" by varying the offer's parameterized fields

You assign offers to interaction points in the touchpoints that are presented to visitors.