Smart Strategies
This section provides details on the new user interface developed for smart strategies developed in version 12.0.
When Unica Interact receives requests for the upcoming best offers, it uses the given
information to perform a lookup and runs a series of arbitration logics. A majority of
these actions are done through strategies. In short, strategies provide the following
functionalities.
- For the given segments for which the active visitor is assigned to and the interaction point offers are being requested for, they look up the candidate offers, which are defined in the format of smart rules.
- For each candidate offer, they perform an eligibility test with the criteria defined with each smart rule.
- For each eligible smart rule, they calculate its score, which can be dynamically based on each visitor’s real-time profile data and historic activities.
- For each offer, they enable to optionally personalize its attributes using the active visitor’s real-time profile data.
Smart strategies are child objects of interactive channels, and hence all its objects are valid only in the enclosing channel. As a core component, it references other objects defined in this channel or globally. So, some of those dependencies may be created beforehand elsewhere.
The following sections includes details on most commonly used operations.