About the HCLInteract Reports Package

The Interact Reports Package delivers reporting schemas that you can use to track campaign, offer, and cell performance based on the interactive channel and other Interact-specific metrics.

The reports package contains the following features:

  • Schemas and schema templates that are registered with Marketing Platform during installation. They describe the attributes and metrics that represent the product's reporting schema and include:

    • Five base schemas that are the basis of the reporting schema (with no custom attributes)

    • One schema template that you can use to create new schemas

  • IBM® Cognos® customizable model and reports to be deployed on an IBM Cognos BI Server

  • Reference documentation that describes the IBM Cognos model and reports

    Reference documentation for report packages is no longer available on the documentation server where the PDF versions of the product documentation are posted. You can access the reference documentation for report packages after you install the reporting schemas on the machine where the Marketing Platform is installed. The reference documentation is in a subdirectory of the Cognos10 directory under the report package installation.

The Interact reports retrieve data from three data sources:

  • Interact system tables (design environment)
  • Interact learning database
  • Interact runtime database

Reporting schemas

Following are the schemas:

  • Interact Views provides the standard attribute views of Interact design environment system tables (campaign, offer, cell, TreatmentRuleInv, and so on).
  • Interact Performance is used for measuring performance starting at the campaign or interactive channel level across a combination of other dimensions: offers, cells, segments, interaction points, and over time (hours/last 24-hours or days/last seven days). The metrics are divided into contact and response metrics.
  • Deployment History is used by reports that provide information about interactive channel deployments.

  • Interact Runtime Views is used by reports that retrieve eligibility statistics, defaulted statistics, and event activity from the runtime system tables.

    • Eligibility statistics are summarized by the following dimensions: interactive channel, interaction point, offers, cells, and time.

      Defaulted statistics are summarized by the following dimensions: interactive channel, interaction point, and segment.

      Event activity is summarized by hour and day.

  • Interact Learning View is used by reports that retrieve data from the Interact learning database.

Template

The package contains a template for the Interact Performance schema so that you can create additional performance reporting schemas for additional audience levels.

Reports

Following are the reports available from the Campaign Analysis section and Campaign Analysis tab:

  • Channel Deployment History
  • Channel Learning Model Performance Over Time
  • Event pattern
  • Interactive Cell Lift Analysis
  • Interactive Cell Performance by Offer
  • Interactive Cell Performance Over Time
  • Interactive Offer Learning Details
  • Interactive Offer Learning Details
  • Interactive Offer Performance Over Time
  • Interactive Offer Performance by Cell

Following are the reports available from the Interactive Channel Analysis tab:

  • Channel Deployment History
  • Channel Event Activity Summary
  • Channel Interaction Point Performance Summary
  • Interactive Segment Lift Analysis
  • Channel Learning Model Performance Over Time
  • Zone Performance Report by Offer

Following are the available dashboard reports:

  • Interaction Point Performance