Use event patterns to personalize offers to the visitor

An event pattern is a flexible way to personalize offers that are based on patterns of visitor activity. When the visitor's behavior matches the event patter that you create, it triggers specific actions. Event patterns are sometimes referred to as behavior triggers.

Event patterns identify visitor activity and behavior patterns

Event pattern data is audience identifier specific and spans interactive sessions. Event pattern statuses are loaded at the beginning of each visitor interactive session and stored at the end of each interactive session.

Event pattern types and interactive flowcharts

When you define an event pattern, you associate it with a single Interactive Channel. After you define the event patterns that are available for an Interactive Channel, you can use the patterns on your interactive flowchart.

You can define process boxes in the flowchart so that when an event pattern is matched, the visitor is included in a predefined segment to which specific offers are then assigned.

Examples

Here are some examples of events you might use in event patterns that result in presenting relevant offers to your customers.

A website visitor views a specified combination of pages, or visits certain pages the specified number of times.
A website visitor downloads specified documents or views specified media.
A call center representative enters a specified reason for the call or a specified service request that results from the call.