Use learning models to select offers

Interact has a built-in learning module that monitors the real-time behavior of your visitors to influence your interactive flowcharts and help select the offers to present. You can also configure the learning settings to assign attributes at the interactive channel level so that each interactive channel can have its own set of customized learning models. Using customized learning models is also referred to as "self learning."

Before you can use the Self Learning feature, you must enable built-in learning globally for your Interact environment. For information about enabling the learning module and more information about learning in general, see the HCL® Interact Administrator's Guide.

By using the Self Learning page in Interact, you can create, delete, edit, enable, or disable a learning model for an interactive channel.