About processes

Processes are the building blocks of flowcharts. You configure processes to perform specific tasks and connect the configured processes to build your flowchart. For example, you can use the Select process to select a set of prospects (IDs). You can use the Merge process to merge two distinct audience groups. And you can use the contact processes (Call List or Mail List) to write out the results of an entire campaign.

Typically, each process in a flowchart takes one or more cells as input, transforms the data, and produces one or more cells as output. A cell is a list of identifiers of marketing message recipients, such as customer or prospect IDs.

The Campaign processes are visible on the flowchart process palette. To create a flowchart, you move processes from the palette to the flowchart workspace. In the workspace, you configure and connect the processes to build your flowchart.