Types of processes
Campaign processes are divided into three types by function, which are distinguished by color in the flowchart process palette.
- Data manipulation processes - blue
- Run processes - red
- Optimization processes - green
Note:
Interact, Contact Optimization, eMessage, and IBM®
SPSS® Modeler Advantage Enterprise Marketing Management
Edition provide additional processes for use in
campaign flowcharts. For information about those processes, see the separate documentation for
those products.