General Data Protection Regulation (GDPR) support
The GDPR has been adopted by the European Union (“EU"). It establishes a stronger data protection regulatory framework for processing of personal data of individuals, impacts IBM and IBM's client contracts, policies and procedures when handling personal data.
- New and enhanced rights for EU data subjects
- Widened definition of personal data
- New obligations for processors
- Potential significant financial penalties for non-compliance
- Data breach notifications
Customer data in Distributed Marketing
- uacc_lists
- uacc_ondemand_lists
- uacc_corporate_lists
- uacc_permanent
- uacc_ondemand_permanent
- uacc_corporate_permanent
Removing customer data from Distributed Marketing
- Delete the record for a specific customer from the Master customer table.
- Run the flowcharts. The data in the List tables is refreshed.
- If you do not want to run all the flowcharts, you can remove the records for the specific customer from all the List tables. Ensure that you also remove the customer data from any custom tables that you might have created.
Notice
Clients are responsible for ensuring their own compliance with various laws and regulations, including the European Union General Data Protection Regulation. Clients are solely responsible for obtaining advice of competent legal counsel as to the identification and interpretation of any relevant laws and regulations that may affect the clients’ business and any actions the clients may need to take to comply with such laws and regulations.
The products, services, and other capabilities described herein are not suitable for all client situations and may have restricted availability. IBM does not provide legal, accounting or auditing advice or represent or warrant that its services or products will ensure that clients are in compliance with any law or regulation.
Learn more about IBM's own GDPR readiness journey and our GDPR capabilities and offerings here: https://ibm.com/gdpr