The GDPR has been adopted by the European Union (“EU"). It establishes a stronger data protection regulatory framework for processing of personal data of individuals, impacts HCL and HCL's client contracts, policies and procedures when handling personal data.

Before you can use the Deliver utility to generate queries, you must set up the gdpr.properties file and create an input .csv file that contains information for the customers that are to be deleted from the Deliver database.

Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.

If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.

Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.

Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.

Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.

To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .

Quick Builder is the user interface for creating smart email communications with and without landing pages, wherein you can design the email messages as per your requirements using the enhanced tools available. You can also use Deliver Advanced Message Editor to create email communications with and without landing pages. Quick Builder displays communications and landing pages that were created or modified only using Quick Builder.

Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.

Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.

The Email Copies feature retains records of bulk mailers sent by Deliver users. The records are in PDF format and you can only access records that are not older than 30 days. You can make these copies available for an external archiving system.

As part of its email delivery services, Unica operates a unique custom domain name for your email activities. Unica allows its clients to select a unique domain name to maximize email deliverability and to eliminate the risk of sending marketing email that might interfere with corporate email delivery.