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Transactional Message Administrator Guide
About Dynamic Transactional Images
Dynamic transactional images are images specific to a particular individual that you can include with transactional email messages. Dynamic transactional images are sent as attachments to transactional email but they display as images embedded in the body of the message.
Using dynamic transactional images in transactional email messages
Using dynamic transactional images requires separate actions by email designers and transactional application developers. Email designers define an image label in the email document to indicate where a dynamic transactional image appears in the email. Application developers configure the local transactional email client to reference the image label in transactional email requests. Corporate transactional systems provide the image content when the transactional mailing runs.
Defining an image label for dynamic transactional images
You define image labels for dynamic transactional images using a specific format.

Administrator Guides
- Startup and Administrator Guide
- Transactional Message Administrator Guide
  - About Deliver and transactional message
    A transactional message is a single message sent in response to a specific, predetermined transaction detected in your business systems. Unica provides the Deliver Transactional messaging Service (TMS) as a hosted web service to process transactional messages. Digital marketers work with application developers to integrate corporate transaction management systems with the Deliver TMS.
  - Integration with the Deliver transactional message service
    The Deliver Transactional messaging System (TMS) is a web service hosted as part of HCL Unica hosted services. Application developers must work with digital marketers in your organization to create the client applications required to integrate your corporate transactional systems with the Deliver TMS. These client applications initiate each transactional message by making a SOAP request to the Deliver TMS over an HTTPS connection.
  - Deliver sample TMS client
  - The Deliver Transactional Mailing Service API
    The Deliver Transactional Mailing Service is a web service hosted in HCL Unica. It provides an API that contains one method calledsendMailing.
  - Sample client
    Unica provides sample transactional message clients to guide application developers that create client applications that make web service calls to the Deliver Transactional Messaging Service (TMS). This sample client is based on the second-generation WSDL.
  - About Dynamic Transactional Images
    Dynamic transactional images are images specific to a particular individual that you can include with transactional email messages. Dynamic transactional images are sent as attachments to transactional email but they display as images embedded in the body of the message.
    - Using dynamic transactional images in transactional email messages
      Using dynamic transactional images requires separate actions by email designers and transactional application developers. Email designers define an image label in the email document to indicate where a dynamic transactional image appears in the email. Application developers configure the local transactional email client to reference the image label in transactional email requests. Corporate transactional systems provide the image content when the transactional mailing runs.
      - Defining an image label for dynamic transactional images
        You define image labels for dynamic transactional images using a specific format.
        To add dynamic transactional images using the image widget
        You can use the image widget in the Deliver Document Composer to define a dynamic transactional image in an email document. Replace the image URL with the image label for the dynamic transactional image.
        To add dynamic transactional images directly to email templates
        You can add a dynamic transactional image directly into an email document with an IMG tag in the HTML code of the template.
        To add dynamic transactional images in an image link
        You can use a dynamic transactional image to create an image link in a transactional email.
      - Specifying dynamic transactional images in the transactional email request
        In the web service request for transactional email, specify dynamic transactional images as email attachments. Attachment size requirements for other types of attachments also apply to dynamic transactional images. Each dynamic transactional image cannot exceed 1 Mb and the total of all attachments cannot exceed 2 Mb.
  - Deliver sample TMS client

Defining an image label for dynamic transactional images

You define image labels for dynamic transactional images using a specific format.

Use the following syntax to define the label for a dynamic transactional image in an email document.

#include:image_label#

The local transactional email client references the value that you define for image_label in the SOAP request it submits to the Deliver TMS.

The value for image_label is case-sensitive. The image label defined in the email must exactly match the image label provided in the SOAP request submitted to the Deliver TMS. The email marketing team and application developers must develop consistent naming conventions and procedures to ensure that the names match.

In the Document Composer, you can add the label for a dynamic transactional image to an email document by using the image widget. You can also add the label for a dynamic transactional image directly to the HTML code in the template used to create the email.

Note: When you preview an email that contains dynamic transactional images, the image links appear to be broken. This behavior is expected. The images are populated when Deliver receives the image content as part of the transactional email request.

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