Access to recipient data

To personalize transactional messages, the local transactional message client must access business systems and databases that can provide recipient-specific data used in transactional message.

Application developers must collaborate with the digital marketing team to identify the personalization fields used in the message referenced by mailings enabled for transactional message. The summary Deliver mailing tab provides a link to a list of the personalization fields used in the message.

The personalization fields are placeholders for information specific to the recipient of the message. This information is provided by business systems and databases managed by your organization. The local transactional message client must be able to access these systems and retrieve data used as personalization field values.