Method to exclude URL tracking parameters in specific links

When you request that Unica add custom link tracking parameters to URLs, you can request that Deliver not add URL parameters to specific URLs.

To prevent the system from adding tracking URL parameters to specific URLs, you must indicate character strings that appear in links for which you want to exclude additional parameters. When you run a mailing, Deliver does not add additional link parameters to any link that contains the character strings that you specify.

For example, to avoid adding URL tracking parameters to the link, https://www.example.com you can request that Unica omit URL tracking parameters on all links that include the characters exa.