Template requirements for text email
To allow email marketers to design text-only email, template designers must create text-only email templates. Marketers can auto-generate a text-only template from an existing HTML version of the email.
In Deliver, a template used to create text-only email uses a limited set of HTML tags, including tags and settings that are used to define personalization fields and zones. Templates used to create text-only email must also be in HTML format to support the Deliver Message Editor's drag-and-drop editing functions.
The tags that Deliver uses in text-only email include the following.
- <html> and <body> to define the template
- <span> when used to identify a zone by defining the class attribute as droppable
- <UAEpf> to define personalization fields in the template, including personalization fields in hyperlinks
- <UAEreferenceLabel> to add content (except images) by reference
- <br/> to force line breaks
Deliver ignores all other HTML tags when generating text-only email.
For example, a simple text-only email template would look like the following.
<html>
<body>
Dear <UAEpf n="salutation"/> <UAEpf n="LastName"/>,
<br/>
Thank you for attending our recent conference
in <UAEpf n="city"/>.
You will begin receiving our monthly newsletter beginning with the
<UAEpf n="monthStartNL"/> edition.
<br/>
To show our appreciation for your interest, we will be sending you
<span id="gift" class="droppable">Conference thank you gift</span>
autographed by our keynote speaker, <span id="speaker" class="droppable">
Conference Keynote</span>.
<br/>
We look forward to seeing you again at future events coming to
<UAEpf n="city"/> soon.
</body>
</html>