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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Methods for sending personalized email
To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
Sending a mailing as an A/B test
You can use recipient responses to determine the most effective email design and message content by sending the mailing as an A/B test. In Deliver, you can configure and conduct an A/B test and automatically send the most effective version of an HTML email message to your audience.
Configuring an A/B test
To configure an A/B test, you specify the recipient sample sizes, content variations for each test split, test sequence, and the test evaluation criteria.
Contents of the A/B Test Configuration page
The A/B Test Configuration page provides settings to specify test splits and parameters that are required to send a mailing as an A/B test.

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
  - Preparation for running a messaging
    To help to ensure that the messaging runs successfully, review the status of each element of the messaging configuration.
  - To send a standard mailing
    To begin sending personalized email messages immediately, you manually run a standard messaging. A standard messaging run sends a personalized email message to each individual in the recipient list. The message is based on the email communication that is referenced in the messaging configuration.
  - Options for scheduling a messaging
    To run a messaging at a specific date and time, you can schedule the messaging run. The Summary Mailing tab provides an option to configure the messaging schedule.
  - Sending a mailing as an A/B test
    You can use recipient responses to determine the most effective email design and message content by sending the mailing as an A/B test. In Deliver, you can configure and conduct an A/B test and automatically send the most effective version of an HTML email message to your audience.
    - Preparing and designing an A/B test
      Running a meaningful A/B test requires careful planning and specific comparisons between the versions of the message that you are testing. You must evaluate several characteristics that affect the test outcome and usefulness.
    - To enable a mailing for A/B testing
      Before you can run a mailing as an A/B test, you must enable the mailing for A/B testing. When you enable a mailing for A/B testing, the system changes how you select a document to send with the mailing. The system removes the option to reference a single document to the mailing. Instead, you use the A/B test configuration to select one or more documents to send with the mailing.
    - Configuring an A/B test
      To configure an A/B test, you specify the recipient sample sizes, content variations for each test split, test sequence, and the test evaluation criteria.
      - Contents of the A/B Test Configuration page
        The A/B Test Configuration page provides settings to specify test splits and parameters that are required to send a mailing as an A/B test.
    - To start an A/B test
      You can start an A/B test immediately or schedule the test to begin later. When the A/B test begins, the test splits run sequentially, in the order in which they are listed in the A/B configuration.
    - Evaluate the progress and results of an A/B test
      You can monitor the progress and observe the results of an A/B test with various interfaces and reports. Test results might change during the progress of the A/B test as the system sends email and recipients respond to them.
    - Declaring the winner of the A/B test
      The system declares a winner by evaluating the responses received up to the evaluation deadline that is specified in the A/B test configuration. The winning email is the version that best satisfies the specified evaluation criterion. For maximum views or clicks, the version with the greatest number of responses is the winner. For minimum complaints, the email with the fewest responses wins.
  - Sending transactional email messages
    A transactional message is a single message that is sent in response to a specific, predetermined transaction that is detected in your business systems. Transactional messages tend to have higher open rates than other types of marketing message. Message recipients are more likely to open a message that is related to a transaction they recognize or expect than they are to open an unsolicited message. Unica provides the Deliver Transactional messaging Service (TMS) as a hosted web service to process transactional messages.
  - Monitoring messaging runs
    When you start a messaging run, the Mailing Execution and status section of the Mailing tab expands to display additional fields to monitor the progress of the messaging as Deliver transmits the personalized message.
- Hosted landing pages for personalized messaging
  Landing pages in Deliver are personalized web pages and online forms hosted by Unica that you can link to personalized marketing messages that you send with Deliver. You create and maintain landing pages using the same composition and personalization features that you use to create personalized messages. You can also configure hosted landing pages as online forms to solicit and accept responses from message recipients.
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Creating email and landing page templates
  Email and landing page templates are documents that you create outside of the Deliver Message Editor to define the layout of personalized email, hosted landing pages. The design of the template guides the design of the message. To create personalized email, marketers add content to the template by modifying the template or by using editing tools that are provided in the Message Editor.
- Images and Videos
  The Deliver Message Editor provide several ways to insert images and videos into personalized messages. You can add images and videos from the Content Library or add them from external sources when you send each message.
- Creating hyperlinks
  The Deliver Message Editor provides several ways to add links to personalized email messages, and landing pages that are hosted by Unica. Apply link attributes and inline styles to control how the links appear and how the target of the links display. Deliver tracks link clicks and stores the data in the Deliver system tables.
- Previewing email and landing pages
  Use the Preview feature in the Message Editor to see how a personalized message might appear to message recipients. Preview simulates how personalized parts of the Deliver document used to create the email, landing page, SMS, WhatsApp may change according to the personal characteristics of each recipient.
- Publishing email and landing pages
  Publishing the communication in the Deliver Message Editor makes the communication and the resources it contains available for use in a personalized message or landing page. Publishing a communication does not transmit the communication to message recipients or landing page visitors. However, to send a message through Deliver, you must first publish the message in the Message Editor.
- Working with personalization fields
  Personalization fields provide the means to add recipient-specific information from your marketing database to a SMS, email, WhatsApp, push notifications . Personalization fields are also used in rules that control how conditionalized content displays in each personalized message.
- Creating conditional content
  Creating conditional content allows you to vary the content that you display to your target audience according to characteristics defined in personalization fields. In Unica Deliver, you can define two types of conditional content. Simple conditional content, which uses personalization fields in personalization rules, and nested conditional content, which uses personalization fields in Deliver advanced scripting for email.
- Quick Builder
- Using advanced scripts in email
  Deliver provides a template-based scripting language for creating self-contained scripts that provide a way to personalize content in ways that you cannot easily duplicate in the Deliver Message Editor.
- Offers in personalized email
  You can add offers that you define in Unica Campaign to personalized email that you create and send through Unica Deliver. Including offers in your marketing email gives you an opportunity to deliver a timely and targeted call to action to your audience. The system collects the offer responses and makes the data available in the Campaign contact and response history for use in Campaign performance reports.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Contents of the A/B Test Configuration page

The A/B Test Configuration page provides settings to specify test splits and parameters that are required to send a mailing as an A/B test.

Configure A/B tests
Field	Description
Percent of recipients for each test	The size of each test split. For each split configured in the A/B test, a portion of the email recipients receives a different version of an email message. You specify the size of the recipient sample here, as a percentage of the total number of recipients in the list. The percentage is the same for all splits.
Percent of remaining recipients	The portion of the recipient list that is not associated with a test split. Recipients that are not associated with a test split receive the winning version of the email.
Test splits (table)	Configure test splits by using the settings available in the table. Delete the test split Change the run order of the test splits. # The number of the test split. Test Name: Enter a unique name to the split. Document: Select a document that contains the layout, content, or subject line that you want to test. The list includes all published email communications that are not currently used by other mailings. Multi-content: Click Edit to select a content element to test. The Configure Multi-content window displays thumbnail versions of the content that you can select if the document contains zones with multiple content elements. Elements that are controlled by personalization rules do not display. For each zone, select the content that you want to include in the email that is sent with test split. Preview: Click to preview the version of the document that is sent with the test split.
Evaluate test results	Specify how long the system waits after you start the A/B test before it evaluates recipient responses. Select a test duration (measured in hours) or select a specific date and time.
Winning criteria	Select the method that the system uses to evaluate recipient responses and determine the winner of the A/B test. Maximum unique views The number of different recipients who opened the email. Maximum unique clicks The number of different recipients who clicked at least one link in the email. Minimum unique complaints The number of different recipients who reported the email as spam or asked to unsubscribe.

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