Unica Campaign overview

Unica Campaign is a web-based Unica solution you use to design, run, and analyze direct marketing campaigns.

Unica Campaign provides a graphical user interface that supports the direct marketing processes of selecting, suppressing, segmenting, and sampling lists of customer IDs.

After you select your targets, you can use Unica Campaign to define and run your marketing campaign by assigning offers, sending emails, and other actions. You can also use Unica Campaign to track the response to the campaign, creating lists and logging contacts to contact history. You can then use this information in your next campaign.