Home
User Guide
Unica Optimize provides documentation and help for users, administrators, and developers.
Generate a list of proposed contacts
The optimization process involves generating a list of proposed contacts in Unica Campaign and sending these contacts to Unica Optimize to produce optimized contacts.
Configure the Optimize process
The Optimize process is where you define what information is sent to the optimization session, including which cells, which offers, and which scores.
The Optimize process Optimize tab
On the Optimize tab, you specify which Unica Optimize session you send the proposed contacts to when you run the flowchart and map any unmapped PCT fields.
"Yes! I want to run this session now"

User Guide
Unica Optimize provides documentation and help for users, administrators, and developers.
- About Unica Optimize
  Unica Optimize is a web-based extension of Unica Campaign that allows you to determine the optimal contact strategy for each customer. You can optimize over time, looking across the proposed offers and channels across multiple marketing campaigns.
- Getting started with Unica Optimize
  Unica Optimize can optimize your marketing campaign and improve response from customers, but only if you know what you want to optimize. You need a plan, the data to support the plan, and an implementation method.
- Unica Optimize sessions
  A Unica Optimize session is a combination of rules and scores that apply to a set of proposed contacts.
- Optimization rules
  Unica Optimize uses the rules and scores you define in your Unica Optimize session to mathematically determine the best combination of final contacts you use across your marketing campaigns.
- Setting up scores
  You use scores in Unica Optimize to rank possible offers for each customer using a patent-pending optimization algorithm. The higher the score you assign to a contact, the more desirable you are making that contact. Unica Optimize maximizes the sum of scores in the OCT.
- Generate a list of proposed contacts
  The optimization process involves generating a list of proposed contacts in Unica Campaign and sending these contacts to Unica Optimize to produce optimized contacts.
  - Create a flowchart with an Optimize process
    When you create a flowchart to generate proposed contacts for optimization, you must include a data manipulation process and an Optimize process.
  - Configure the Optimize process
    The Optimize process is where you define what information is sent to the optimization session, including which cells, which offers, and which scores.
    - The Optimize process Assignment tab
      Assign the cells, date, and offers for the Optimize process.
    - The Optimize process Parameters tab
      Use the Parameters tab to work with parameterized offer attributes.
    - The Optimize process Optimize tab
      On the Optimize tab, you specify which Unica Optimize session you send the proposed contacts to when you run the flowchart and map any unmapped PCT fields.
      - Specifying an Optimize session
        You must specify the Unica Optimize session in which you are participating in each Optimize process.
      - Create / Edit / Copy Optimize session
      - "Yes! I want to run this session now"
      - Mapping additional table fields required by the PCT
        The Optimize process automatically passes required data to the proposed contacts table (PCT), including the audience key fields, the assigned offers, and the contact date. Additional fields might be required in the PCT, such as channel or cost per offer, which you must populate by mapping to an existing field.
      - Optimize process Optimize tab reference
        The Optimize tab requires the following information.
    - The Optimize process Score tab
      The Score tab in the Optimize process allows you to populate the ScorePerOffer field in your proposed contacts table (PCT) with different scores for offer and cell combinations.
  - Run the flowchart
    After you configure the Optimize process, you can perform a production run of the flowchart in Unica Campaign to populate the PCT.
  - Perform a test run of your Unica Optimize session
    You can tune your Unica Optimize session before a production run by performing a test run.
  - Perform a production run of the Optimize session
    After the campaign managers run all the flowcharts that are configured to generate contact and offer information for a particular Unica Optimize session, you can run that Unica Optimize session.
- Use optimized contacts in marketing campaigns
  After you optimize the proposed contacts, you must retrieve the optimized contacts from Unica Optimize to send marketing communications to these contacts.
- Viewing Reports
  For each production run or test run, Unica Optimize generates a number of reports. These reports help you understand what happened during the optimization process by providing analyses pre- and post-optimization.
- Administering Unica Optimize
  There are many aspects of Unica Optimize you can configure to improve performance.
- Unica Optimize configuration properties
  This section describes the Unica Optimize configuration properties that are found on the Configuration page.

"Yes! I want to run this session now"

You can perform run operation of a Optimize session from Optimize process box as well.

Under Optimize process box configuration > Optimize tab, select the"Yes! I want to run this session now" checkbox . This is an optional field, and by default it is not selected.
Execute the flowchart which has Optimize process box configured.
Optimize process box execution is displayed as Running, when Optimize session is running. And it is marked as successful, after selected Optimize session is executed successfully.
If the Optimize session execution is failed, Optimize process box execution also fails and displays an error message.
If you do not select "Yes! I want to run this session now", then the execution of Optimize process box generates only PCT and Optimize session is not executed.
When "Yes! I want to run this session now" checkbox is selected and Optimize process box is executed in production mode, Optimize session also executes in production mode. When Optimize process box executes in test mode, Optimize session is also executed in test mode.

Have feedback?
Google Analytics is used to store comments and ratings. To provide a comment or rating for a topic, click Accept All Cookies or Allow All in Cookie Preferences in the footer of this page.