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HCL Contact Optimization User's Guide
HCL Contact Optimization is a web-based extension of HCL Campaign that allows you to determine the optimal contact strategy for each customer. You can optimize over time, looking across the proposed offers and channels across multiple marketing campaigns.
Generate a list of proposed contacts
The optimization process involves generating a list of proposed contacts in HCL Campaign and sending these contacts to HCL Contact Optimization to produce optimized contacts.
Perform a production run of the Contact Optimization session
After the campaign managers run all the flowcharts that are configured to generate contact and offer information for a particular Contact Optimization session, you can run that Contact Optimization session.

Perform a production run of the Contact Optimization session

After the campaign managers run all the flowcharts that are configured to generate contact and offer information for a particular Contact Optimization session, you can run that Contact Optimization session.

Performing a production run writes a complete optimized contact list to the OCT, overwriting any previous results. A production run might take quite some time to complete, depending on the following factors:

The complexity of the session
The size of the proposed contact list
The number of campaigns using the session
The tuning of the system

You can schedule Contact Optimization sessions to run by using the Marketing Platform scheduler. You can use scheduler triggers to have the Contact Optimization session start after all the pre-optimization flowcharts are complete. See the HCLMarketing Platform Administrator's Guide for details about using the scheduler.