HCL TECHNOLOGIES ABOUT US PRODUCTS & SOLUTIONS RESOURCES CONTACT US

Home
HCL Contact Optimize User Guide
Campaign is a web-based HCL® Marketing Software solution you use to design, run, and analyze direct marketing campaigns.
Getting started with Contact Optimization
Contact Optimization can optimize your marketing campaign and improve response from customers, but only if you know what you want to optimize. You need a plan, the data to support the plan, and an implementation method.
Planning for Contact Optimization
You must answer several questions before you start to implement Contact Optimization.
Implementing Contact Optimization
The details of setting up Contact Optimization are lengthy; however, the general process is simple.

Implementing Contact Optimization

The details of setting up Contact Optimization are lengthy; however, the general process is simple.

Follow these steps to start your implementation:

In Campaign, define your audience levels, offers, offer lists, and segments.
See Building offer templates for Contact Optimization for offer template requirements.
Create your Contact Optimization sessions (where you define your rules and constraints) and then link the Contact Optimization sessions to the campaigns.
After your building blocks (offers/offer lists and segments) are created in Campaign, build your campaigns and flowcharts.