HCL TECHNOLOGIES ABOUT US PRODUCTS & SOLUTIONS RESOURCES CONTACT US

Home
HCL Contact Optimization User Guide
Contact Optimization provides documentation and help for users, administrators, and developers.
About Contact Optimization
HCL® Contact Optimization is a web-based extension of HCL Campaign that allows you to determine the optimal contact strategy for each customer. You can optimize over time, looking across the proposed offers and channels across multiple marketing campaigns.
Contact Optimization key concepts
This section describes some of the key concepts you need to understand before you work with Contact Optimization.
Contact Optimization session
In a Contact Optimization session, you define the rules that Contact Optimization uses to include or eliminate contacts and their associated offers from the PCT.

Contact Optimization session

In a Contact Optimization session, you define the rules that Contact Optimization uses to include or eliminate contacts and their associated offers from the PCT.

When you create a Contact Optimization session, you select an audience level to be added to the PCT and OCT. You can also include an optimization template table whose fields are appended to the PCT and OCT.

You associate a marketing campaign with a Contact Optimization session in the following way:

Create a flowchart in Campaign.
Add an Optimize process to that flowchart.
Select the Contact Optimization session when you configure the Optimize process.

The same Contact Optimization session can receive proposed contacts from multiple flowcharts and campaigns.