IS macro

The IS macro is available in Unica Campaign and Unica Interact.


IS <keyword>



Search condition, typically "NULL," "TRUE," "UNKNOWN," and "FALSE."


IS is used in complex search conditions. The more complex the search, the more useful the IS condition can be. These Boolean search conditions provide an alternative way of expressing the basic search conditions.

IS returns different results in Unica Interact from Unica Campaign. NULL returns 1 if there is at least one NULL value for an audience id. UNKNOWN returns 1 for an audience id if it doesn't have any value.