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Campaign and Engage Integration Guide for IBM Marketing Cloud
Mobile push: using Unica Campaign and Engage
If Unica Campaign and Engage are integrated, you can use Unica Campaign to send mobile push notifications from IBM Engage.
Enabling mobile app messages (push notifications)
Several one-time setup tasks must be completed to enable IBM Engage to send Mobile App Messages (push notifications).

Integration Guides
- Campaign and Engage Integration Guide for IBM Marketing Cloud
  - Overview of the Unica Campaign and Engage integration
    The integration of Unica Campaign and IBM Engage combines the marketing segmentation tools of Unica Campaign with the messaging capabilities of IBM Marketing Cloud.
  - Configuring the Unica Campaign and Engage integration
    To ensure a successful integration of Campaign and Engage, the following products must be configured: Unica Campaign, IBM Engage, IBM UBX, and IBM UBX Toolkit.
  - Email: using Unica Campaign and Engage
    If Unica Campaign and Engage are integrated, you can use Unica Campaign to send personalized email communications from IBM Engage.
  - SMS text messaging: using Campaign and Engage
    If Unica Campaign is integrated with Engage, you can you can use Unica Campaign to send SMS text messages from IBM Engage.
  - Mobile push: using Unica Campaign and Engage
    If Unica Campaign and Engage are integrated, you can use Unica Campaign to send mobile push notifications from IBM Engage.
    - Enabling mobile app messages (push notifications)
      Several one-time setup tasks must be completed to enable IBM Engage to send Mobile App Messages (push notifications).
    - Push: Creating and sending mobile push notifications
      Follow these steps to use Unica Campaign to send mobile push notifications from IBM Engage.
    - Push: Configuring the Push process in a Unica Campaign flowchart
      If Unica Campaign is integrated with IBM Engage, you can configure the Push process in a flowchart to send mobile push notifications from Engage.
    - Push: Doing a test run
      This task pertains to using Unica Campaign to send mobile push notifications from IBM Engage. It is important to do a test run before committing to a production run.
    - Push: Doing a production run
      This task pertains to using Unica Campaign to send SMS push notifications from IBM Engage.
    - Push: Response tracking
      The Unica Campaign and Engage integration performs response tracking, so marketers can retarget responders and non-responders.
  - Response tracking tables for the integration
    To support the Campaign and Engage integration, response tracking tables are required to store data about user responses to email, SMS, and push events.
- Plan and Campaign Integration Guide

Enabling mobile app messages (push notifications)

Several one-time setup tasks must be completed to enable IBM Engage to send Mobile App Messages (push notifications).

About this task

This task outlines the main steps.

Procedure

IBM Provisioning enables Mobile App Messages for the Engage organization.
The Engage Org Admin grants Mobile App Messages permissions for the Engage user.
The Engage user creates one or multiple app keys in the Engage UI. To do this, the Engage user needs the Apple certificate for IOS and/or Google API key for Android from the mobile app developer.
The mobile app developer downloads the SDK and uses the SDK and the Engage app key to build the apps.
The Engage Org Admin or Engage user enables a flexible database for the Mobile App Message. It can be a new or existing database.

Note: Each Engage organization can have only one mobile app-enabled database. If you are using Email, SMS, and Push channels in the integration, use a separate database for each channel.

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