About the product

Unica Centralized Offer Management is centralized solution for Unica customers for creating and managing offers and using it across Unica's suite of products. As a strategy, the future requirements of Unica customers, related to the offer management, will be made available using the Unica Centralized Offer Management application.

For the 12.1 release, Unica Centralized Offer Management is not mandatory. Customers upgrading to 12.1 can still use the existing offer management capability that they are using. However, customers using Unica Campaign's offer management capability are strongly advised to evaluate, and switch, to the Unica Centralized Offer Management for the following reasons:

New capabilities
  • Creating offers without a template
  • Adding attributes to existing offers
  • Save offer as a template
  • Adding attributes to in-use offer templates
  • Support for additional attribute types:
    • Boolean
    • Integer
    • URL
Improved user experience
Improved performance
REST APIs All capabilities of Unica Centralized Offer Management are available as a part of the REST API so that you can enable custom integration and implement custom use cases. For API specification, see the following Swagger URL: http(s)://<host>:<port>/Offer/swagger-ui.html
Integration with Content Management System Out-of-the-box integration with HCL Digital Experience (DX) and Adobe Experience Manager, and an open framework to connect with any other Content Management Systems.

Customers using Unica Plan (formerly Marketing Operation) for their Offer management requirements, should evaluate the Unica Centralized Offer Management, but are requested to continue using Unica Plan for its offer management capability in the 12.1 release. In subsequent releases, the capabilities of Unica Centralized Offer Management will be enhanced to be on-par with the offer management capabilities of Unica Plan.

Creating offers without a template

Use the Offer without template settings feature to create an offer without the hassle of having a custom template. You can use the Basic options and Offer codes to quickly create an offer. An administrator can enable this feature for offer users so that it will be available for all the users of that partition.

Adding attributes to existing offers

You can add attributes in the parameterized section of an existing offer. With this feature, if there is a business requirement for a few more attributes in the offer, users can add these attributes so that the responses can be tracked against the same offer but using different offer versions.

Adding attributes to in-use offer templates

An administrator can add new attributes in the parameterized section of the template, even if the offers are created using the template. The attributes added, automatically becomes available in all the offers associated with the template.

Saving offer as a template

An administrator can create an offer template using any independent offer (“Offer without template"). Depending on the permissions assigned to the offer user, the Save as template option will be available.

Support for additional attribute types
  • Boolean

    You can use the Boolean attribute type to select or deselect a checkbox (for example TRUE or TRUE) for the attribute.

  • Integer

    You can use the Integer attribute type to fill numeric data without decimal places.

  • Picker - URL

    You can define the attribute of type URL. When integrated with Unica Content Integration, you can provide a URL for searching content from target content management system.

Integration with Content Management Systems

Provides out-of-the-box integration with HCL Digital Experience (DX, formerly known as IBM® WCM) and Adobe Experience Manager, and an open framework to connect with any other Content Management Systems.

BIRT reports

Unica Centralized Offer Management shows object-specific reports (in the Analysis tab of offer) integrated with Unica out-of-the-box reporting solution Insights Reports. All other reports under Campaign analytics, dashboard portlets, or custom reports should continue to work.