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User Guide
Accessing and using Audience Central
Before accessing Audience Central, ensure that it is installed and configured.
Audience Central User Interface
The Audience Central user interface is simplistic and intuitive.

User Guides
- Getting Started Guide
- User Guide
  - Audience Central Overview
    In the Unica 12.1.4 release, we have introduced a new application name Unica Audience Central
  - Accessing and using Audience Central
    Before accessing Audience Central, ensure that it is installed and configured.
    - Audience Central User Interface
      The Audience Central user interface is simplistic and intuitive.
    - Creating audience levels
      An audience level is a collection of consumer data that can be targeted by your company's marketing campaign.
    - Viewing audience levels
      To view existing audience levels, complete the following steps:
    - Deleting audience levels
      In Audience Central, you cannot modify existing audience levels. You can only create new audience levels or delete existing audience levels.

Audience Central User Interface

The Audience Central user interface is simplistic and intuitive.

The user interface contains:

a left panel that displays the audience levels and has provisions to add new audience levels.
a right panel displays the audience overview and also has provisions to add base tables to the selected audience profile.

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