Creating audience levels

An audience level is a collection of consumer data that can be targeted by your company's marketing campaign.

About this task

To create audience levels, complete the following steps:

Procedure

  1. In the Audience level panel on the left, click + Audience.
    The Create new audience level panel appears.
  2. Provide an appropriate value for the field Audience level name.
  3. To add field names and to assign field types, complete the following steps:
    1. Select Click here to add new field.
    2. Type an appropriate Field Name.
    3. For Type, select the data type for the field. Available options are:
      • Text
      • Numeric
    4. Repeat the steps a through c to add the required number of fields. You can drag-and-drop the fields to reorder them as per your requirement.
  4. Click Save.
    The new entry appears in the Audience level panel.