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Audience Central Overview
In the Unica 12.1.4 release, we have introduced a new application name Unica Audience Central
Audience level unique identifiers
When you create a new audience level, you must specify at least one field to be used as the unique identifier for members of that audience level. To uniquely identify each member of the audience, you might need to use multiple fields.

User Guides
- Getting Started Guide
- User Guide
  - Audience Central Overview
    In the Unica 12.1.4 release, we have introduced a new application name Unica Audience Central
    - About audience levels and strategic segments
      For each audience that uses strategic segments, you map the segment membership system table to a physical table that defines segment members.
    - Audience level unique identifiers
      When you create a new audience level, you must specify at least one field to be used as the unique identifier for members of that audience level. To uniquely identify each member of the audience, you might need to use multiple fields.
    - About audience levels and user tables
      A user table can be associated with a single audience level or with multiple audience levels.
    - Required fields in audience-level-specific tables
      The list of the required fields in the system tables, required for each audience level, are as follows:
    - Audience Central APIs
      You can access Audience Central APIs using Swagger.
  - Accessing and using Audience Central
    Before accessing Audience Central, ensure that it is installed and configured.

Audience level unique identifiers

When you create a new audience level, you must specify at least one field to be used as the unique identifier for members of that audience level. To uniquely identify each member of the audience, you might need to use multiple fields.

For example:

Household could be identified by the field HHold_ID
Customer could be identified by the fields HHold_ID and MemberNum.

The field names (and in particular any unique identifier field names) in the new audience level must exactly match the field name(s) in the database table for history mapping. This allows Audience Central to automatically match the database fields to the appropriate system table fields when you create the history table mapping.

Note: Audience level field names have specific character restrictions.

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