Home
User Guides
User Guide
Audience Central Overview
In the Unica 12.1.4 release, we have introduced a new application name Unica Audience Central
About audience levels and strategic segments
For each audience that uses strategic segments, you map the segment membership system table to a physical table that defines segment members.

User Guides
- Getting Started Guide
- User Guide
  - Audience Central Overview
    In the Unica 12.1.4 release, we have introduced a new application name Unica Audience Central
    - About audience levels and strategic segments
      For each audience that uses strategic segments, you map the segment membership system table to a physical table that defines segment members.
    - Audience level unique identifiers
      When you create a new audience level, you must specify at least one field to be used as the unique identifier for members of that audience level. To uniquely identify each member of the audience, you might need to use multiple fields.
    - About audience levels and user tables
      A user table can be associated with a single audience level or with multiple audience levels.
    - Required fields in audience-level-specific tables
      The list of the required fields in the system tables, required for each audience level, are as follows:
    - Audience Central APIs
      You can access Audience Central APIs using Swagger.
  - Accessing and using Audience Central
    Before accessing Audience Central, ensure that it is installed and configured.

About audience levels and strategic segments

For each audience that uses strategic segments, you map the segment membership system table to a physical table that defines segment members.

For example, to use the default Customer audience in an optimization session that includes strategic segments, you must map the audience system table Customer Segment Membership to the UA_SegMembership segment database table. You populate the database table using the Create Seg process.

Have feedback?
Google Analytics is used to store comments and ratings. To provide a comment or rating for a topic, click Accept All Cookies or Allow All in Cookie Preferences in the footer of this page.