Terminology

Here are some terms and there definitions that will be used in the remainder of this document.

• Event: an activity to promote a product or service, as part of a campaign
• Offer: a message, product or service given as part of an event
• Message-only Event: an event is detected each time a customer fulfills given audience and trigger conditions of a specified amount, cumulative transactions greater than a specified amount or count of transactions greater than a specified count. These can include a time threshold as well.
• Trigger: an event that a customer must do to qualify for an event
• Modifier: an additional filter that can be included in trigger condition
• Audience: customers with specific characteristics targeted by an event
• Segment: a set of customers
• Static Segment: a saved set of customers
• Live Segment: a set of customers that changes based on audience conditions
• Target Group: further grouping that can be done, among the customers who qualified for an event
• Attribute: a characteristic of an object with an associated value.
• Aggregate: data that is gathered and expressed as a summary such as totals or averages.
• Feed: an organized stream of attributes or aggregations from different data sources.