DMELETEMPLATETemplate definitions of trigger, target, and action campaign elements. A trigger is used to wait for a customer to do something, or to wait for a certain period of time to elapse. When a trigger occurs, the activity flow can continue from where the trigger was defined in the flow. A target is used to qualify customers for subsequent actions or continue execution of the activity flow. Targets are usually based on a customer's behavior and segmentation. An action is a step to perform as part of the activity flow. Actions are the "to do" based on the previous sequence of triggers and targets. Most actions are for marketing purposes, such as display content in an e-marketing spot, or send the customer an e-mail.